The Tingley Advantage improves the way you do business through profit improvement. We focus on very specific areas to help you improve your business: marketing analytics and performance measurement.
Alone or in combination, our experience and proven methods improve your profits and your business. Call The Tingley Advantage today to learn what you can do to improve the way you do business.
They keenly identified optimizations and insights available from the tens of millions of available consumer datapoints... I would not hesitate to recommend The Tingley Advantage to find a realistic and achievable solution to any problem. Kevin Wan Min Kee, Manager Email Systems, Peek Inc.
We work with our clients to design and implement relevant solutions that drive tangible results through the following services:
- Best Customer Identification
- Current & Potential Customer Value Analysis
- Offer Testing and Optimization
- Promotion Analysis
- Direct Marketing Program Development
- Customer Segmentation
- Predictive Modeling
- Loyalty Programs
- Business Case & ROI Analysis
- Key Performance Indicators
- Dashboard & Scorecard Development
- Project Management & Delivery
- Project Benefit Analysis
- Net Promoter Score
- Business Case and ROI Analysis
Retail & Category Analytics
- Flyer Analytics
- Category Purchase Analysis
- Cross Category Analysis
Give us a call to see how you can get the Advantage and improve the way you do business.
- Download Case Studies
When you need someone who is passionate about analytics, committed to getting things right, and determined to provide a stellar client experience, call on Katie and The Tingley Advantage. Kate Erickson, Managing Partner, Organizational Design Consulting
Able to strike an amazing balance between qualitatively assessing a business situation and quantitatively generating insights that are actionable for marketers. Rick Malhotra, Measurement Solutions, Facebook
Katie is a dynamic speaker who provides hands on value to her audiences. She is energetic, direct, and insightful. She is available for various speaking engagements and regularly speaks on various topics including Why All Customers Are Not Created Equal, Measuring for Success, and Improving the Way You Market.
To have Katie speak at your next event, contact The Tingley Advantage today.
Katie Tingley, the founder, has been designing better ways to do business for the past 15 years. She's managed diverse analytics teams responsible for economics, business rules, and metric development and implementation. From client services to managing in-house teams, her experiences include developing customer specific marketing programs and growing teams from marketing support to delivering insight to sales, category management, and executive decision making.
Katie's developed measurement solutions, reporting, business rules, and process management for companies such as Sobeys, Metro Inc, Johnson & Johnson, Hudson's Bay Company, Nestle, Capital One, HSBC, US Bank, TD Canada Trust, and Minto Developments. Katie has a MBA from Dalhousie University, specializing in Marketing Informatics. Contact us The Tingley Advantage to find out how to Improve the Way You do Business.
Contact The Tingley Advantage to find out how to Improve the Way You do Business.
A strong ability to identify gaps in processes and create efficiencies by bringing together cross-functional teams in order to improve processes / solve problems. Catherine Kitchen, Integrated Customer Data Strategy, TD Bank Group