The Tingley Advantage improves the way you do business through profit improvement. We focus on three specific areas to help you improve your business: marketing analytics, measurement, and process management.
Alone or in combination, our experience and proven methods improve your business and your profits. Contact the Tingley Advantage today to learn what you can do to improve the way you do business.
Katie keenly identified optimizations and insights available from the tens of millions of available consumer datapoints... I would not hesitate to recommend Katie to find a realistic and achievable solution to any problem. Kevin Wan Min Kee, Manager Email System Peek Inc.
Services
We work with our clients to design and implement relevant solutions that drive tangible results through the following services:
Marketing Analytics
- Best Customer Identification
- Current & Potential Value Analysis
- Offer Testing and Optimization
- Direct Marketing Program Design & Management
- Business Case & ROI Analysis
Measurement
- Key Performance Indicators
- Balanced Scorecard
- Dashboard Design & Management
- Business Case and ROI analysis
Process Management
- Process Documentation
- Process Optimization
- Facilitation and Training
Give us a call to see how you can get the Advantage and improve the way you do business.
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Speaking opportunities
Katie is a dynamic speaker who provides hands on value to her audiences. She is energetic, direct, and insightful. She is available for various speaking engagements and regularly speaks on various topics including Why All Customers Are Not Created Equal, Measuring for Success, and Improving the Way You Market.
To have Katie speak at your next event, contact The Tingley Advantage today.
Not only can Katie find a way to make your work easier but she also has a knack for making the whole process fun. Alda Steed, Director, Loyalty Marketing - Metro Ontario
About
Katie Tingley, the founder, has been designing better ways to do business for the past 15 years. She's managed diverse analytics teams responsible for economics, business rules, and metric development and implementation. From client services to managing in-house teams, her experiences include developing customer specific marketing programs and growing teams from marketing support to sales, product insight, and executive decision making advisors.
Katie has developed measurement solutions, reporting, business rules, and process management for companies such as Sobeys, Metro Inc, Johnson & Johnson, Hudson's Bay Company, Nestle, Capital One, HSBC, US Bank, TD Canada Trust, and Minto Developments. Katie has a MBA from Dalhousie University, specializing in Marketing Informatics.
Contact The Tingley Advantage to find out how to Improve the Way You do Business.
Katie has a strong ability to identify gaps in processes and create efficiencies by bringing together cross functional teams in order to improve processes / solve problems. Catherine Kitchen, VP Client Solutions, Exchange Solutions Inc.