Marketing Analytics provides a better understanding of customer behaviour so businesses can invest their marketing dollars in the activities that drive results.
Marketing Analytics Services
The Customer Value Matrix – All customers are not created equal, and neither is the return on your marketing dollars. A dollar invested in the right customer can yield much higher returns. The Customer Value Matrix evaluates customer revenue and profitability and identifies the best areas to invest your dollars to increase customer value and therefore business profitability.
The Retail Analytics Formula – Retail has been at the forefront of analytics for decades and has enjoyed the benefits of category analysis, promotion testing and optimization. The Retail Analytics Formula uses proven methods to identify the next likely client purchase using category analysis techniques and develops program measurement standards to evaluate the success of programs to entice customers to purchase from the new categories.
The Customer Effort Program – Customers are busier than ever and, like everyone, they want their needs addressed quickly and easily. The Customer Effort Score measures the amount of effort customers believe they need to invest to have their issue or concern addressed. Our Customer Effort Program is a great addition to existing Customer Satisfaction or Net Promoter Score initiatives, as it measures the last interaction rather than the overall relationship, enabling you to get a full view of customer perception.
The Dashboard Design System – Tools to help visualize data are everywhere, but the know-how to select the right metrics and visualizations remains an elusive skill to many companies. Our Dashboard Design System identifies the metrics best suited to different audiences, the correct levels of aggregation, and the right graphics to make the results easy to interpret across the organization. We are tool-agnostic, so we can help you get the job done regardless of your chosen platform.